How we work

Can anybody be a researcher?

“An interview is just having a chat with someone, right? Anyone can do that.”

As researchers, whether it’s an interview, focus group, or even a survey, we put a lot of work into developing the research objectives, crafting the questions, and planning something which sets the right tone...

The value of secondary research

“Don’t believe everything you read in the papers” is a quote often heard throughout society whether it be a piece of celebrity gossip or a hard-to-believe factual article. But is there any value in using information from newspapers, magazines or websites to help understand work or a topic you are about to start?