Capturing golden nuggets through immersive research
![Photo of banana skin being put in food waste bin](https://insight.blog.essex.gov.uk/wp-content/uploads/sites/8/2022/07/Banana-skin-scaled-e1658332129784-954x1024.jpg)
Did you know that the average household throws away £60 worth of food every month? Or that recycling one banana peel can generate enough energy to charge two mobile phones? Food waste is a big problem for the planet, for Essex, and for our residents. To help inform a county-wide campaign, we set out to explore behaviours around food waste using an online research community approach.