Did you know that the average household throws away £60 worth of food every month? Or that recycling one banana peel can generate enough energy to charge two mobile phones? Food waste is a big problem for the planet, for Essex, and for our residents. To help inform a county-wide campaign, we set out to explore behaviours around food waste using an online research community approach.
Three intrepid researchers deliver ECC’s first in-house digital ethnography. It’s been a daring adventure and a leap of faith for us to combine an online tool (Incling) with research skills, for a project about mental health support.