campaign

Capturing golden nuggets through immersive research

Photo of banana skin being put in food waste bin

Did you know that the average household throws away £60 worth of food every month? Or that recycling one banana peel can generate enough energy to charge two mobile phones? Food waste is a big problem for the planet, for Essex, and for our residents. To help inform a county-wide campaign, we set out to explore behaviours around food waste using an online research community approach.