Ethics in data and research: how does it work in practice?
![](https://insight.blog.essex.gov.uk/wp-content/uploads/sites/8/2018/11/Ethics-wordle-final.png)
Many of us will be familiar with the core elements of ethics within data and research, but we need to go one step further and ask ourselves: why are we gathering the data? What purpose will it serve and what impact will it have? To avoid gathering insight in a tokenistic way, we need to be clear about the reasons behind why we are doing it.